Big Dreams At a Conference

Dreams through juiceplusI am spending some time this week at the JuicePlus Leadership Conference.  As a distributor for JuicePlus and Tower Gardens, Sherry and I are able to attend the conference, especially since it is here in Orlando.  Our family has benefitted greatly from both and we enjoy sharing that with others.

A couple of things that really caught my attention about the conference so far:

1.  There are over 5,000 distributors here.  There are couples and individuals, women mostly but quite a few men, young and old.  Apparently the desire to eat and be healthy and share that with others isn’t really limited by demographics.

2.  Very reputable medical professionals like Dr. David Katz and Dr. William Sears spoke and endorsed JuicePlus and the Tower Garden enthusiastically.

Even more of what caught my attention is the people themselves.  As I mentioned before, the people attending here spread across age ranges, cultural ranges, gender, body structure, and level of passion.  But what they share in common is a desire to share healthy alternatives to the way we eat and, for a great many of them, how they fulfill their dreams.

See, some of the people here run this as a little supplemental income side business, but many are running this as their main source of income.  Either because they were laid off and could not find work or because they always wanted to run their own business.

From a leadership (and good business management) standpoint, Jay Martin, the CEO of The JuicePlus Company (formerly NSA) and his team have gone out of their way to make it very easy to make this a business.

  • no overhead
  • very little management required
  • flexibility in what you offer and when you offer it.

If someone had dreams of their own business but worried about capital, stocking product, or handling process, this is ideal because it takes those roadblocks away.  It gives hope to their dreams.

Dreams Leaving the Corporate World

laid off workers have dreams dashedMore and more, people are seeing that placing their dreams in the corporate world just isn’t the same promise it might have been before; or perhaps it never was and people are seeing that now.  College graduates are finding it harder and harder to get a job and it may not have the income they need.

The older workforce is being laid off by short-sighted executives who value savings in human capital expense more than productivity.  As the 50 and over crowd gets laid off, they also find getting new work to be challenging at best and darn near impossible at worst.
So these people turn to entrepreneurial dreams in companies like The JuicePlus Company.

As Meridith Martin, the Director of Marketing Operations for the company said in her speech today,

“More of you are saying, I don’t need the latest version of What Color is My Parachute!  I know what color my parachute is; it is Red, Green, and Purple!”

(Red, Green, and Purple by the way are the colors of the JuicePlus bottles.)

It seems dreams have entered the new millennia.

Dream, Wherefore Art Thou?

Where are you, RIGHT NOW, in the pursuit of your dream?  You know, that thing you always kept in the back of your mind; the thing that would make a difference in the world and change things for the better and you would be recognized for the unique contribution you made.  Where is it?

If you are able to talk precisely about where you are with your dream; you are living it or pursuing it actively, then you are commendably one of the few.  For far too many, that dream is something that has sunk into the back recesses of their mind, either abandoned completely or placed into the bin marked “SOMEDAY”.  The dream has become a lonely orphan, waiting for a forever place to fit in to your life.

abandoned dreamsWhy?  What causes people to abandon the dreams they had to make an impact and settle for a life being defined by others?  They will send back a bad meal at a restaurant in a heartbeat, but accept in the rest of their lives whatever anyone else is willing to dish up.  They trade impact and influence for a false sense of security and cubicle with no view.  Why do they make their dream an orphan?

I have noticed several things to push people to abandon their dreams:

  1. Others have discouraged or disparaged their dream.  The world is full of people who have settled for less and want to make sure you do too.  They will go out of their way to try to crush the dream and the dreamer, to instill feelings of inadequacy, to detail the reasons why they will never make it.  They have accepted it for themselves and it makes them feel insecure or insignificant if you opt for something more.
  2. They take failure to heart.  For some, failure is a be all and end all.  To them, failing even once means you should never try again.  This condition especially can occur in those who are outwardly focused.  Extraverts tend to be more sensitive to the thoughts and impressions of others around them.  Being a high extravert, I fight this battle with myself every day.
  3. It was never their dream.  Some people have dreams planted in their minds by others.  You should be a doctor.  You should be a lawyer.  You should be an accountant.  Somebody else planted a lofty goal in their mind, but it wasn’t their choice so it never really takes hold, even if they once claimed it was their dream.  Notice, by the way, nobody ever says you should be a garbageman or food service worker or pig farmer, despite the critical role those people have in our lives often on a daily basis.
  4. Mediocrity becomes an accepted way of life.  We are just like everyone else.  The flaw in that logic is that we AREN”T like everyone else.  Author Max Lucado says

You aren’t an accident.  You weren’t mass produced. You aren’t an assembly-line product.  You were deliberately planned, specifically gifted, and lovingly positioned on the Earth by the Master Craftsman.

Reunite with Your Dream

Adopt that dream again!  You were not meant to be like anyone else and you certainly weren’t designed to be what anyone else says you should be!

Take that dream back out, dust it off, and re-examine it.  Forget everything else for the moment; forget the how, forget probabilities and possibilities, forget logistics.  Is this still your dream?  Is it really YOUR dream?  Then start right now to move towards it.  Tomorrow is not guaranteed!  You deserve a life of significance and accomplishment!  Refuse to settle for anything else.  When someone tries to serve you up that meal of mediocrity, send it back!  Demand the meal that satisfies!

It’s your dream and your life; why not live it today?  No excuses!

Action Plan

  1.  Get out a sheet of paper.  Think about the dream you want to keep.  Do not analyze the dream right now.  Don’t rationalize or evaluate.  Just write that dream down at the top of the paper.  Write it out in detail, every facet of what you are visualizing in your mind when you think of that dream.  What are you doing?  Who are you serving?  Where are you?  What do you look like?  Is your family with you?  What are they doing?  Every last bit of the vivid picture in your mind.  Write it down!
  2. Now write down below that specific steps to work towards that dream.  What reality do you have to create to make that dream come true?  Again, don’t think about arguments against it, just think about steps to move towards it.
  3. Set the list aside and review it daily for five to seven days, then take it out and read it through and see how you feel about it.  Does it still appeal to you?  Does it create a strong sense of desire in you?  If not, it’s not your real dream.  Toss it out and write another.  If it is, set a deadline for that first step.

 

Focus Requires Urgent Action

urgent focusAll week the topic has been focus; the importance of focus and where you place your focus, the difference between being productive vs just being busy (focus or flurry), and I shared my personal story of how I am learning to focus my efforts in specific areas instead of trying to be all things to all people.  I believe that personal growth is the first step in the process for everyone.  Without recognizing that intentional personal growth is critical to your success, you leave “money on the table” in terms of how much more of your potential you can realize.  You may even leave real money on the table by shorting yourself on growth.  So, my focus will be on helping you grow and part of that is focusing on what you really want to achieve.

I have been impressed with the urgency of doing.  Knowing is not enough, we must apply.  Being willing is not enough, we must do.

Leonardo Da Vinci

What is Urgent to You?

What are the achievements that have your focus right now?  Do they feel urgent?  If not, you may want to re-evaluate them or their importance.  The problem for most of us is a lack of urgency driving us.  There is always tomorrow, and tomorrow, and tomorrow.  As Brian Tracy and others put it, so many of us live on Someday Isle.  We talk about our dreams and say, “Someday I’ll…..”  We rationalize away with reasons we can’t start now.  When the economy gets better, when I have a little bit more money, when the administration changes.  It’s not the right time.  The holidays are coming up and nobody cares about this stuff during the holidays.  Wait until after the holidays and come January I will get started.  Then it’s recovering from the holidays.  Then it’s too cold.  Then it’s spring break for the kids.  Then it’s Spring and we should spend some time outdoors before it gets too hot.  Wait until the kids get out of school.  Well, the kids are out of school and underfoot all the time.  Wait until they go back to school.  Then school starts and things are hectic and the school football team is winning and we must go to the games and then the holidays are coming and….there we are all over again.

Urgent Demise

The Law of Diminishing Returns, while originally an economic concept, also applies here in a different way.  The law says that the greater the time span between when you get an idea or come up with a dream and the when you take action on it, the less likely you are to ever do anything at all.  In other words, the longer you wait exponentially increases the chances that you never will.  The longer you wait, the more it becomes just a dream.  It’s hold on you diminishes with each passing day.  That alone should create a sense of urgency for you.

Without a sense of urgency, desire loses its value.

Jim Rohn

Urgent Action

So, how do we avoid this?  Mel Robbins, author of Stop Saying You’re Fine, tells people to apply the five-second rule.  No, the not the one having to do with food dropped on the floor.  In this case, the five second rule mandates that you must take action on an idea within five seconds of having the idea.

urgent act nowIt doesn’t have to be necessarily massive action.

In fact, most of the time it is simply writing down on paper the first step you have to take to move forward and then set a deadline date.

Just that simple action, executed within five seconds after conceiving the idea, greatly increases your chances of doing that first action.

Many say that are waiting for inspiration or until they “feel motivated”.

It will never happen.  Motivator and Success Trainer Frank Tibolt says

We should be taught not to wait for inspiration to start a thing.  Action always generates inspiration.  Inspiration almost never generates action.

Decide to take action.  Little bits add up as long as you keep it up.  Start now.  Make it urgent.

Action Plan

  • What is the one thing you have always wanted to do?  What is one thing you can do right away to move closer to it?

Three Years of Focus AND Flurry

failure - lack of focus purposeAlmost three years ago I began this journey to have my own business.  I felt it was my purpose to help others learn to become better leaders and better team members.  I joined a program to be certified by John Maxwell (one of my mentors) as a leadership coach and become a Founding Partner of the John Maxwell Team of independent coaches.  While I have seen some victories, it has not become the overnight, overwhelming success I imagined it to be.  Which doesn’t mean it won’t be, just not necessarily on the timetable I originally envisioned.

It’s my own fault; every bit of it.  Lack of real focus and a flurry of activity in multiple directions.  Friends and family who mean well try to give me an out and mention that the economy is down, small businesses all over are struggling.  It’s not your fault.  But it is.

Not Giving Up

Let me be clear:  I am not calling it quits.  I still firmly believe I was meant to do this and will continue to try to do it until I am physically or mentally unable to.  However, it’s important to recognize where you have failed and even more importantly, how you can learn from that failure.  My two biggest failures have been lack of real focus and lack of strong purpose.

There have been other failures as well.  Lack of a real solid plan for getting and keeping clients, lack of a comprehensive marketing plan, poor money management, etc.  Passion sometimes blinds us to the realities of life.  Just because I have something to say that can help others doesn’t necessarily mean they will beat down the door.

Choose Growth to Find Purpose and Focus

Reading John Maxwell’s latest book, Sometimes You Win, Sometimes You Learn has helped me put this in perspective.  I can mope and whine about my great failures or I can learn my lessons from it and move forward and do better.

I choose to learn and grow and get better.  So my purpose of sharing all this with you today isn’t to bemoan my failures and give up; in fact, quite the opposite.  I will grow stronger and become more effective and that will equip me even more to add value to you going forward.

failure - focus purposeSo what are my lesson learned and what am I doing about it?  Here’s a brief summary:

  • Enrolled in a marketing training program to become a better marketer of my services.  I am using ActionPlan.com and highly recommend Robert Middleton as he makes this easy to understand and has excellent hands-on experiences.
  • Narrowing my focus and defining my purpose.  There are thousands of leadership coaches out there.  What can I do that is unique and provides value?  After blogging every day now for over a month, I am finding myself focusing a great deal on personal growth qualities and most of my work going forward will focus on that.
  • Re-structuring of systems I use to acquire contacts and maintain communication with them

The biggest lesson which I really had to wrap my head around:  IT IS OKAY TO FAIL AND EVEN TO FAIL REPEATEDLY as long as you learn.  Thomas Edison while trying to invent the lightbulb failed almost 100o times before he achieved success.  Someone asked him how it felt to fail so many times and Edison replied

I didn’t fail 999 times, I simply learned 999 ways to NOT make a lightbulb!

Let’s move forward together and look forward to our failures!  Let’s learn and grow and succeed together!

Action Plan

  • Where you have failed big recently?  What have your learned from it?  Spend some time thinking on the lessons you could or should learn.
  • Who can you team up with to help you see perspective and gain accountability for growing?  If you can’t think of anyone, call me at 321-355-2442.

 

Letting Go – The Entrepreneur’s Dilemma

Having worked for many a small business in my day, and being an entrepreneur myself now, I have had the unique opportunity to see businesses grow and how the entrepreneur grows (or doesn’t grow) with it.  It’s a great example of a leadership lid because the business will grow to a certain point and then will either slow down drastically and stagnate completely.  It is not a factor of the economy or industry changes, but more a matter of the lack of changes internally.  The entrepreneur simply doesn’t grow his leadership enough to be ready for how the organization needs to change to accommodate corporate growth.

Wearing Many Hats is Heavy

letting go - too many hatsYou see, when you first start out you are quite often the only person doing anything or at the very least everything revolves around you.  It was your vision and your initiative that got things off the ground, so naturally you feel that you and you alone are responsible for success or failure of this venture.  And so you are the executive management, the accounting department, the sales manager, the fulfillment department, the development head, and perhaps even the janitor.

And then success happens.  Sales are up!  Customers can’t get enough of you.  You have to add staff, hire or appoint department managers, expand inventory, install processes, get more office space, create new products, adopt more formalized accounting procedures, and more!  You are spending more and more time in the office, being pulled in multiple directions, and things are bottle-necking because they have to wait for you to come up with a solution or put your stamp of approval on one.

THIS is the crisis moment.  It becomes a crisis because you haven’t yet learned to let go.  When the company has grown to the point where things are waiting on you, then it is time to decide what things you want to keep control of and what you want to let go of and trust others to carry the load.  When you can let go of things and trust the people you have hired to pick up the slack, then the pace of the business can continue and you can grow.  If you insist on keeping your finger in every pie, most of the pies will not come out right.  In addition, you will become weary and burned out and then……another small business bites the dust.

The Simple Solution – 80/20

Apply the 80/20 rule here.  Eighty percent of your efforts should be directed towards the 20 percent of things that you and only you can do; such as visioning for the future and preparing your legacy.  Look at what you do now and think about the things you do daily and weekly.  If someone else in the company can do it at least 80 percent as good as you, let it go.  If it does not focus on the primary thrust of your business, let it go and let someone else do it.  This is an important step in your leadership growth, not only because of what it does for you, but also what it does for your business and most importantly for the people in your business.  It allows others to grow and become more engaged and take responsibility for the profitability of your business.

“The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint enough to keep from meddling with them while they do it. “
Teddy Roosevelt

Half the Battle

Easy, right?  Not even close!  You will likely resist this vehemently.  After all, how can you let any of this go and let someone else do it!  You created this, YOU had the vision, and how can anyone else know enough to do it the way you want it done!

We will talk about THAT tomorrow.

Action Plan

  • Apply the 80/20 rule.  What are the 20 percent of things that you and only you can truly do?  Be honest with yourself on this.
  • Make a list of what you are going to let go of.  Next to each one, write the name of the person to whom you will release it.