Big Dreams At a Conference
I am spending some time this week at the JuicePlus Leadership Conference. As a distributor for JuicePlus and Tower Gardens, Sherry and I are able to attend the conference, especially since it is here in Orlando. Our family has benefitted greatly from both and we enjoy sharing that with others.
A couple of things that really caught my attention about the conference so far:
1. There are over 5,000 distributors here. There are couples and individuals, women mostly but quite a few men, young and old. Apparently the desire to eat and be healthy and share that with others isn’t really limited by demographics.
2. Very reputable medical professionals like Dr. David Katz and Dr. William Sears spoke and endorsed JuicePlus and the Tower Garden enthusiastically.
Even more of what caught my attention is the people themselves. As I mentioned before, the people attending here spread across age ranges, cultural ranges, gender, body structure, and level of passion. But what they share in common is a desire to share healthy alternatives to the way we eat and, for a great many of them, how they fulfill their dreams.
See, some of the people here run this as a little supplemental income side business, but many are running this as their main source of income. Either because they were laid off and could not find work or because they always wanted to run their own business.
From a leadership (and good business management) standpoint, Jay Martin, the CEO of The JuicePlus Company (formerly NSA) and his team have gone out of their way to make it very easy to make this a business.
- no overhead
- very little management required
- flexibility in what you offer and when you offer it.
If someone had dreams of their own business but worried about capital, stocking product, or handling process, this is ideal because it takes those roadblocks away. It gives hope to their dreams.
Dreams Leaving the Corporate World
More and more, people are seeing that placing their dreams in the corporate world just isn’t the same promise it might have been before; or perhaps it never was and people are seeing that now. College graduates are finding it harder and harder to get a job and it may not have the income they need.
The older workforce is being laid off by short-sighted executives who value savings in human capital expense more than productivity. As the 50 and over crowd gets laid off, they also find getting new work to be challenging at best and darn near impossible at worst.
So these people turn to entrepreneurial dreams in companies like The JuicePlus Company.
As Meridith Martin, the Director of Marketing Operations for the company said in her speech today,
“More of you are saying, I don’t need the latest version of What Color is My Parachute! I know what color my parachute is; it is Red, Green, and Purple!”
(Red, Green, and Purple by the way are the colors of the JuicePlus bottles.)
It seems dreams have entered the new millennia.